A Report on Potential Intelligence & E-Commerce Use

- by Gerald Mathias

The Zeitgeist Club is a major concert venue which provides a wide-range of entertainment including concerts, discos, dance classes and private functions. The club has an extensive bar and food facility and provides merchandising to promote the Club, the DJs and the Bands which play there. I have recently been appointed as consultants and am tasked with re-engineering the organisation to dramatically improve profitability and customer satisfaction.

The Club has five major sections, each of which is run by a manager at odds with his counterparts in the other sections. The sections are:

Having spent the first week talking to staff, customers and suppliers, 19 major problems have been identified. Besides these major problems, the staff of the Club had a few helpful comments and concerns to make that indicate the desired nature of solutions that are expected and may be involved. These comments also brought to light the possible nature of future business developments the Club might be involved in.